Fashion is alive in Knokke. Knokke lives up to its reputation as Belgium’s style and fashion capital. If you would like to be seen in your latest outfit, you will certainly succeed in doing so in the streets of Knokke. Everything revolves around seeing and being seen in our seaside town. The Albertplein is not called Place m’as tu vu for nothing?
Fashion is a status symbol for many women as men like their cars or motorcycles.
You can stand out with your look, but also by ordering a coupe of champagne or ordering a lavish dinner in a top restaurant. There are plenty of those in Knokke. The same goes for the many clothing stores that are not decreasing in numbers, but have remained stable despite the epidemic or the energy crisis.
Those who love fashion shows can enjoy the men and women in Knokke strolling along the streets close to the beach. Knokke, then, as an international catwalk.
People are individuals with their own style, yet they are also characterized by a group dynamic that requires us to follow trends and appear fashionable . In Knokke you can see the impact of the herd spirit to dress neatly as the code of conduct that has been around for so long. France has Deauville, we have Knokke.
Our body image includes beauty and clothing and preferably branded clothing. With that you score better. Think of the queues waiting at the store door of Louis Vuitton and Hermes. We all dream of opulent dressing. Indeed, some have a closet like Carry Bradshaw in the cult series Sex and the City or the recent series Emily in Paris.
Writer Anjan Clatterjee argues that we all get a kick out of the aesthetic. The writer describes this in his book The aesthetic brain. We all like to surround ourselves with beautiful things and get a good feeling from them.
My view is that if one were to scan our brains after leaving a store, one might see a feeling full of happiness or arousal there. We’ll keep it simple for now. So take the test and see how important fashion is to you
How high do you score on the fashion consciousness scale ( according to O’Cass, A from 2004)
1. Fashion means a lot to me
2. Fashion is an important part of my life
3. I often consider fashion purchases
4. Fashion is an important product
5. I have a keen interest in fashion
6. I know a lot about fashion
7. I am an experienced buyer of fashion
8. I consider myself a fashion expert.
9. I always make the right choice in my fashion purchases
10. I am a real user of fashion
The more YES’s you score, the more fashion matters to you. You see and want to be seen!